Email ROI Calculator: model your campaign’s full funnel
Estimate delivered emails, opens, clicks, conversions, revenue and ROI from your campaign rates.
How to use
- Enter emails sent and bounce rate.
- Enter open rate and click-through rate as percentages of delivered emails.
- Enter conversion rate as a percentage of clickers, plus average order value.
- Add campaign cost and review the forecast funnel, revenue and ROI.
Fractional conversions are retained. Product costs are excluded unless included in campaign cost.
No sign-up needed Your work stays in your browser Copy or export to keep your work
–Delivered
–Opens
–Clicks
–Conversions
–Revenue
–ROI
Enter your numbers
Add emails sent and your funnel rates to see what the campaign is worth.
Forecast counts may be fractional; calculations do not round between stages. ROI excludes product costs unless included in campaign cost. Funnel: delivered = sent × (1 − bounce); opens and clicks as % of delivered; conversions as % of clickers. Revenue per email = revenue ÷ sent.