Campaign Profitability: see what your campaign really kept
Compare media ROAS with contribution after product and campaign costs, using observed results or a forecast.
How to use
- Choose Review for actual results or Plan for a forecast.
- Choose Direct sale or Lead generation.
- Enter media spend, other campaign costs and product economics, followed by results or funnel assumptions.
- Review contribution and break-even figures. In Plan mode, explore the sensitivity table before exporting.
Forecasts depend on your assumptions. Campaign economics are not the same as customer lifetime value.
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