Break-Even ROAS: find your advertising floor
Find the advertising return needed to cover your variable order costs and your chosen profit target.
How to use
- Enter your selling price or average order value.
- Add product cost, shipping, payment fees and returns allowance.
- Optionally enter a target profit margin.
- Read break-even ROAS, maximum cost per purchase and target ROAS.
Fixed overhead is not included unless you account for it in your costs or profit target.
No sign-up needed Your work stays in your browser Copy or export to keep your work
–Contribution / order
–Contribution margin
–Break-even ROAS
–Max cost / purchase
–Target ROAS
Enter your numbers
Add your selling price and costs to find the ROAS where your ads stop losing money.
Break-even ROAS = price ÷ contribution margin. It’s a floor, not a goal — set working targets above it.