The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.
Facebook is all about people. Facebook gears the newsfeed to show their users content that it deems is important – usually this means gearing it to the people in your network, rather than businesses.