Trial new Social Media without drowning

How to Take The Plunge on New Social Media Platforms – Without Drowning!

Feeling brave and innovative lately, but unsure if it’s worth trialling a new social media platform? It’s a constant, that new social media platforms will crop up, but how do you evaluate whether its worth adopting? Assigning energy and resources to something new and unlikely to see a return in the near future is risky.

This month I want to encourage you to trial the new platforms you and your teams discover.

There are a five ways to make this worth your while and avoid rattling the rest of your organisation with worry of the consequences:

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Instagram StoryTelling

Get hooked on Instagram

I was asked the other day what my favourite social network is at the moment to plan for? Hands down its Instagram. I love it for its creative space, its growing engagement and its entertainment factor.

Instagram seems to still exude some cool factor too – something its older sibling Facebook is struggling with. It’s also not polluted with ugly spammy messages that can weigh down Twitter. And it’s big enough that it can enjoy some fame for some pretty amazing results.


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Grow Social - creating keywords

Choosing your keywords wisely for social media

Communicating online can be a challenge, now that much of the discovery process is through search engines and social media technology. Telling stories about your offering and business is important, but digital also demands you choose your words wisely.

Explaining your offering online requires you to be succinct, direct and searchable.

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Grow Social - Make Social Media part of your marketing efforts

How to Blend your Social Media in with your Overall Marketing Efforts

There are so many options available with marketing, that so many of my clients get overwhelmed! Today I thought I’d offer some tips as to how to integrate your social media marketing in with your other marketing channels.

Often this is very dependent on what type of business you are, your budget and your goals, but today I’m going to answer based on a few assumptions: a) Budget is very limited, b) Your a business aiming for local customers, c) the focus is on acquiring more customers and retaining the ones they have.

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Top 3 Social Media Tools

3 Free Tools to improve your Social Media

Every so often a client asks me what tools I use to manage multiple social media accounts. It’s always a tricky thing to juggle the time and resource needed for social media marketing. What surprises most of them is that some of the main tools I use are free – well at least until you start needed to run high volumn campaigns.

Take a look at my top three.

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How To Run a Winning Facebook Competition

How To Run a Winning Facebook Competition

Competitions are great ways to build buzz and excitement around your offering, however they can be fraught with difficulties.  The key to running a successful competition is prioritising your objectives.

Facebook in recent years altered their rules on competitions, to make it easier and affordable for businesses to drive engagement for their organisations. In the past the policy required a brand to create an application tab however, the policy now allows a competition to run on a page post.  People who see the post, can enter by hitting ‘like’ and/or ‘comment’.
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Getting Found On LinkedIn

10 Tips to Manage Your LinkedIn Profile

Is LinkedIn overwhelming you? Unsure if it’s worth updating that profile? Will anyone even look at LinkedIn over your CV? Yes! Yes and Yes!

LinkedIn have made so many improvements in recent years, that many people are feeling overwhelmed! However, the changes have all been for the better and are leading to more recruiters and employers adopting the technology as a strong part of their recruitment process. With so many great jobs now listed, short attention span with CVs and the power of referrals becoming more powerful, an updated LinkedIn profile has become a must.

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