Grow Social - Content Marketing

How to use Content Marketing to your Advantage

Content Marketing is gaining favour from many brands in the marketing world, as customers demand more information before they buy and competition drives the need to differentiate. Content Marketing is being used to drive interest from consumers and retain current customers. It comes before Social Media Marketing as its the message that you want to communicate – it’s super important to get right!


So what is Content Marketing? This has been defined by the Content Marketing Institute as:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

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Trial new Social Media without drowning

How to Take The Plunge on New Social Media Platforms – Without Drowning!

Feeling brave and innovative lately, but unsure if it’s worth trialling a new social media platform? It’s a constant, that new social media platforms will crop up, but how do you evaluate whether its worth adopting? Assigning energy and resources to something new and unlikely to see a return in the near future is risky.

This month I want to encourage you to trial the new platforms you and your teams discover.

There are a five ways to make this worth your while and avoid rattling the rest of your organisation with worry of the consequences:

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Grow Social - Guest Blogging

Top 5 Tips for Guest Posting

A great way to gain exposure for your business, is to partner with other firms to showcase your expertise.

Guest posts work for both sides; by introducing specialists, the owner provides their community, access to information all in one place. For the author it provides access to a new audience. With all the benefits on offer, how do you get the most out of being a guest post?

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Is Organic Reach becoming rarer than UFO

Is Chasing Organic Reach Like Searching Our Skies for UFOs?

As Social Marketing evolves in Australia and New Zealand, it’s interesting to see where brands have chosen to focus their attention and resources. More and more I’m finding the budgets are aligning to marketing and/or PR departments to achieve organic reach and page likes.

Is chasing Organic Reach futile? Is there more chance of finding an Alien wandering through the city centre?

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Finding the humans in the data

Can You Find The Human in Your Social Media Figures?

Social Media Marketing is like all digital channels in that with so many actions taking place, we believe that so much is tracked and measured – but can all that data be trusted?

There is also a bigger question that is being asked more frequently by marketers in big brands and agencies – Was my ad seen by a real person who fits my target audience, in a brand safe environment?

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Social Media five senses

Use the Five Senses to Build your Community

Trying to build a community of active, engaged customers?

It’s the challenge that so many businesses and government bodies are trying to do when they launch into social media. I find myself answering this question constantly, as many start to understand the technical possibilities that social media platforms can provide. My suggestion is to keep is simple, and

Let your community see, speak, smell, feel and listen to your business.

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Grow Social - creating keywords

Choosing your keywords wisely for social media

Communicating online can be a challenge, now that much of the discovery process is through search engines and social media technology. Telling stories about your offering and business is important, but digital also demands you choose your words wisely.

Explaining your offering online requires you to be succinct, direct and searchable.

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