Grow Social - Content Marketing

How to use Content Marketing to your Advantage

Content Marketing is gaining favour from many brands in the marketing world, as customers demand more information before they buy and competition drives the need to differentiate. Content Marketing is being used to drive interest from consumers and retain current customers. It comes before Social Media Marketing as its the message that you want to communicate – it’s super important to get right!

 

So what is Content Marketing? This has been defined by the Content Marketing Institute as:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

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Social Media five senses

Use the Five Senses to Build your Community

Trying to build a community of active, engaged customers?

It’s the challenge that so many businesses and government bodies are trying to do when they launch into social media. I find myself answering this question constantly, as many start to understand the technical possibilities that social media platforms can provide. My suggestion is to keep is simple, and

Let your community see, speak, smell, feel and listen to your business.

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Grow Social - Make Social Media part of your marketing efforts

How to Blend your Social Media in with your Overall Marketing Efforts

There are so many options available with marketing, that so many of my clients get overwhelmed! Today I thought I’d offer some tips as to how to integrate your social media marketing in with your other marketing channels.

Often this is very dependent on what type of business you are, your budget and your goals, but today I’m going to answer based on a few assumptions: a) Budget is very limited, b) Your a business aiming for local customers, c) the focus is on acquiring more customers and retaining the ones they have.

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Getting Found On LinkedIn

10 Tips to Manage Your LinkedIn Profile

Is LinkedIn overwhelming you? Unsure if it’s worth updating that profile? Will anyone even look at LinkedIn over your CV? Yes! Yes and Yes!

LinkedIn have made so many improvements in recent years, that many people are feeling overwhelmed! However, the changes have all been for the better and are leading to more recruiters and employers adopting the technology as a strong part of their recruitment process. With so many great jobs now listed, short attention span with CVs and the power of referrals becoming more powerful, an updated LinkedIn profile has become a must.

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Manage Social Media Risk

What To Do When Disaster Strikes on Facebook – Dealing with Negative Feedback

Disaster strikes! It could be a bad story hitting the media, a group of bullies or an irrate customer insistent on sharing their negative thoughts. In the world of PR this is a disaster – made worse by the fact you don’t even have a PR agency to contact!

Don’t let the technology and fast paced nature of online bamboozle you! Take a deep breath and really consider – what would I do if those people were standing in front of me?

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prepare for Social Media risk

How Can You Prepare For Risk with Social Media?

Each business is open to some type of risk when they enter the world of social media. Have you considered what risk you are susceptible to?

There are general problems that everyone faces, such as negative customer feedback. And there are specific issues to the business and industry that could face backlash. Predicting potential issues and preparing for challenges is vital.

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Social Media Images

Easily Make Your Social Media Memorable with Branded Imagery

As humans we love to use imagery to learn, understand and relate to one another. We are seeing creatures, who enjoy stories through visual mechanisms – every year we spend billions on movies, theatre, opera and magazines.  As our days get busier and our lives consumed with information, we turn towards the visuals to absorb a message quicker and with more ease. 

Therefore, telling your business story with images is something that will really lift awareness of both your brand and the messages you are trying to convey to your potential customers.  Finding ways to do this easily and at low cost can be difficult though.

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