The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.
‘What’s the best time to post on Facebook?’ Asks EVERY page admin. As if there is a perfect fifteen minute window when all billion+ users login and eagerly wait for posts to come at them! This wouldn’t work for anyone though, as no one has the time to sift through that much information. The good news is that choosing the perfect time to post doesn’t need an engineering degree, as it can be solved with basic planning.
The reason why this question of timing has become so important, is that much of our social media marketing efforts rely on organic reach – this is the number of people that Facebook’s algorithm chooses to show your content to for free. However, as Facebook becomes more commercial, timing is no longer the primary driver to get this organic reach, engagement is. Engagement is the number of likes, comments, shares and so forth that your current and previous posts have gained.
I love cake and small animals like the next person, but it has very limited scope for brands when they are marketing themselves. 99% of the time, these furry feline and decadent sugary mixes have nothing to do with a brand or its products. So why do so many Facebook Brand Pages continue to post these little cuties?
The main reason is to lift engagement via likes, comments and shares, in the ongoing battle against the Facebook news feed algorithm. Its only a matter of time before Facebook cracks down on this distortion. Facebook recently published data from July 2013, to show that the average user has 1,500 potential stories eligible for their news feed, with only 300 of those ever shown. Facebook is therefore keen on keeping their news feed engaging and useful to each of its 1 billion+ users. Click to read more….