Grow Social - creating keywords

Choosing your keywords wisely for social media

Communicating online can be a challenge, now that much of the discovery process is through search engines and social media technology. Telling stories about your offering and business is important, but digital also demands you choose your words wisely.

Explaining your offering online requires you to be succinct, direct and searchable.

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Grow Social - Make Social Media part of your marketing efforts

How to Blend your Social Media in with your Overall Marketing Efforts

There are so many options available with marketing, that so many of my clients get overwhelmed! Today I thought I’d offer some tips as to how to integrate your social media marketing in with your other marketing channels.

Often this is very dependent on what type of business you are, your budget and your goals, but today I’m going to answer based on a few assumptions: a) Budget is very limited, b) Your a business aiming for local customers, c) the focus is on acquiring more customers and retaining the ones they have.

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Top 3 Social Media Tools

3 Free Tools to improve your Social Media

Every so often a client asks me what tools I use to manage multiple social media accounts. It’s always a tricky thing to juggle the time and resource needed for social media marketing. What surprises most of them is that some of the main tools I use are free – well at least until you start needed to run high volumn campaigns.

Take a look at my top three.

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How To Run a Winning Facebook Competition

How To Run a Winning Facebook Competition

Competitions are great ways to build buzz and excitement around your offering, however they can be fraught with difficulties.  The key to running a successful competition is prioritising your objectives.

Facebook in recent years altered their rules on competitions, to make it easier and affordable for businesses to drive engagement for their organisations. In the past the policy required a brand to create an application tab however, the policy now allows a competition to run on a page post.  People who see the post, can enter by hitting ‘like’ and/or ‘comment’.
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Getting Found On LinkedIn

10 Tips to Manage Your LinkedIn Profile

Is LinkedIn overwhelming you? Unsure if it’s worth updating that profile? Will anyone even look at LinkedIn over your CV? Yes! Yes and Yes!

LinkedIn have made so many improvements in recent years, that many people are feeling overwhelmed! However, the changes have all been for the better and are leading to more recruiters and employers adopting the technology as a strong part of their recruitment process. With so many great jobs now listed, short attention span with CVs and the power of referrals becoming more powerful, an updated LinkedIn profile has become a must.

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prepare for Social Media risk

How Can You Prepare For Risk with Social Media?

Each business is open to some type of risk when they enter the world of social media. Have you considered what risk you are susceptible to?

There are general problems that everyone faces, such as negative customer feedback. And there are specific issues to the business and industry that could face backlash. Predicting potential issues and preparing for challenges is vital.

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Content Reposting

Learn to Reshape Your Content For Each Social Media Channel

Often I’m asked what content do I need to create for each social media channel? For small businesses with limited resources, I always advocate keeping it simple but consistent.

If you are a super busy small business who desperately wants to get your message out, then understanding how you can reshape your content for all the available marketing channels is really helpful.

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