Every so often a client asks me what tools I use to manage multiple social media accounts. It’s always a tricky thing to juggle the time and resource needed for social media marketing. What surprises most of them is that some of the main tools I use are free – well at least until you start needed to run high volumn campaigns.
Take a look at my top three.
Competitions are great ways to build buzz and excitement around your offering, however they can be fraught with difficulties. The key to running a successful competition is prioritising your objectives.
Facebook in recent years altered their rules on competitions, to make it easier and affordable for businesses to drive engagement for their organisations. In the past the policy required a brand to create an application tab however, the policy now allows a competition to run on a page post. People who see the post, can enter by hitting ‘like’ and/or ‘comment’.
NOTE: Sharing isn’t allowed, as Facebook don’t want entrants to be encouraged to spam all their friends.
I’d recommend you run small competitions off a page post now and invest in promoting that post through Facebook advertising to reach the key group of people that you want to target. There are several reasons for this:
- More entrants – people are usually comfortable with liking and commenting.
- Increased Virality – When people enter, their answer in the comment field will be shown to approx 5% of their friend base in their news feed. This means your message will spread to 5% of your entrants friend base.
- Exclude competition hunters easier - require the entrant to comment on something related to the brand to encourage the right type of person to enter, rather than general competition hunters. e.g.: Local Ice Cream shop should say, “Tell us what your favourite branded ice cream is?” and go in the draw to win XXXX.
- Low cost – Posting on a page is free, and all advertising on Facebook to promote that post is cost-efficient to get in-front on your ideal customer and let people know about your business.
Some key components to think about when you are creating your post that will act as the main place for your competition:
- Be clear what the prize is and if possible include a picture. Choose a prize that is related to your business as you want to avoid those worthless competition hunters who just want an ipad.
- Specify the draw date and how the person will be notified: Make it clear the time of day you will close the competition and when you will notify the winner. Advise how you will inform them (remember some users lock their privacy settings down, so you won’t necessarily get their contact details) and prepare a cut-off if they don’t respond and collect.
You can still build application tabs where you wish to get user participation, such as videos and photos. Also where you wish to build a database of emails, application tabs are ideal to place a form.
Confused? That’s what I’m here for. Contact me to provide you with professional advice to help you grow your business.
Is LinkedIn overwhelming you? Unsure if it’s worth updating that profile? Will anyone even look at LinkedIn over your CV? Yes! Yes and Yes!
LinkedIn have made so many improvements in recent years, that many people are feeling overwhelmed! However, the changes have all been for the better and are leading to more recruiters and employers adopting the technology as a strong part of their recruitment process. With so many great jobs now listed, short attention span with CVs and the power of referrals becoming more powerful, an updated LinkedIn profile has become a must.
Often I’m asked what content do I need to create for each social media channel? For small businesses with limited resources, I always advocate keeping it simple but consistent.
With so many people using social media now, accessing data in those profiles is highly valuable for those brands who understand who their ideal audience is and are prepared to build ongoing interactions with those users. Most brands are still unsure on how to leverage this data and still judge its value based on the misconception that “only their teenagers use Facebook”. Times are changing though, and being able to understand your customers and their behaviour better is more valuable than ever.
The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.