Feeling brave and innovative lately, but unsure if it’s worth trialing a new social media platform? It’s a constant, that new social media platforms will crop up, but how do you evaluate whether its worth adopting? Assigning energy and resources to something new and unlikely to see a return in the near future is risky.
This month I want to encourage you to trial the new platforms you and your teams discover.
There are a five ways to make this worth your while and avoid rattling the rest of your organisation with worry of the consequences:
1. Determine what success looks like for your organisation: Are you chasing a new community? Will this require less people & time to manage the community? Is there a big sales opportunity? Whatever you are after really consider this and decide if its worth pursuing. At this stage its worth being realistic of your goals. Most social media sites don’t easily prove themselves as good sales channels, however they are good at showing soft metrics such as likes, comments and shares. Before jumping in, its worth understanding what metrics you will be able to gain from being part of this new social media network.
2. Who is going to do what?: Make sure you know who in your team or maybe customer service team will do what and when. Its ok to set a 24 hour response time, but let people know that in your information area.
3. Prepare for the worst: Prepare all key stakeholders who normally liase with customers and media to be ready. These people are the ones on the front-line and often know how people will respond to things. They are usually the first to hear public opinion so definitely worth involving them.
4. Replicate what your doing or take a fresh approach?: Some platforms will allow you to use the same marketing assets from other places, be it images, copy, video or website links. However, it may be worth trialling something completely new and seeing if this new approach is beneficial in reaching your targets. Being flexible with your strategy is key to finding a sweet spot, so be prepared to shift with things.
5. Have fun!: Enjoy the challenge of social media and give yourself time to keep innovating. Keep testing, keep trying new things and keep learning.
Confused? That’s what I’m here for. Contact me to provide you with professional advice to help you grow your business.