From Digital Marketing

3 Free Tools to improve your Social Media

Every so often a client asks me what tools I use to manage multiple social media accounts. It’s always a tricky thing to juggle the time and resource needed for social media marketing. What surprises most of them is that some of the main tools I use are free – well at least until you start needed to run high volumn campaigns.

Take a look at my top three.

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How To Run a Winning Facebook Competition

How To Run a Winning Facebook Competition

Competitions are great ways to build buzz and excitement around your offering, however they can be fraught with difficulties.  The key to running a successful competition is prioritising your objectives.

Facebook in recent years altered their rules on competitions, to make it easier and affordable for businesses to drive engagement for their organisations. In the past the policy required a brand to create an application tab however, the policy now allows a competition to run on a page post.  People who see the post, can enter by hitting ‘like’ and/or ‘comment’.

NOTE: Sharing isn’t allowed, as Facebook don’t want entrants to be encouraged to spam all their friends.

I’d recommend you run small competitions off a page post now and invest in promoting that post through Facebook advertising to reach the key group of people that you want to target.  There are several reasons for this:

  • More entrants – people are usually comfortable with liking and commenting.
  • Increased Virality – When people enter, their answer in the comment field will be shown to approx 5% of their friend base in their news feed. This means your message will spread to 5% of your entrants friend base.
  • Exclude competition hunters easier - require the entrant to comment on something related to the brand to encourage the right type of person to enter, rather than general competition hunters. e.g.: Local Ice Cream shop should say, “Tell us what your favourite branded ice cream is?” and go in the draw to win XXXX.
  • Low cost – Posting on a page is free, and all advertising on Facebook to promote that post is cost-efficient to get in-front on your ideal customer and let people know about your business.

Kapiti Facebook Competition

Some key components to think about when you are creating your post that will act as the main place for your competition:

  1. What legal requirements are involved: Competitions have to adhere to your local legal requirements. Make sure you have a privacy policy on how you will manage entrants personal details and terms and conditions. These terms should include specifics on the draw date, what the prize includes (and what it doesn’t eg: flights to the concert). You won’t want to include these long legal details on the post, so house them on your website, and point off to them with a URL.
  2. Be clear what the prize is and if possible include a picture. Choose a prize that is related to your business as you want to avoid those worthless competition hunters who just want an ipad.
  3. Specify the draw date and how the person will be notified: Make it clear the time of day you will close the competition and when you will notify the winner. Advise how you will inform them (remember some users lock their privacy settings down, so you won’t necessarily get their contact details) and prepare a cut-off if they don’t respond and collect.

 

You can still build application tabs where you wish to get user participation, such as videos and photos.  Also where you wish to build a database of emails, application tabs are ideal to place a form.

Confused? That’s what I’m here for. Contact me to provide you with professional advice to help you grow your business.

Getting Found On LinkedIn

10 Tips to Manage Your LinkedIn Profile

Is LinkedIn overwhelming you? Unsure if it’s worth updating that profile? Will anyone even look at LinkedIn over your CV? Yes! Yes and Yes!

LinkedIn have made so many improvements in recent years, that many people are feeling overwhelmed! However, the changes have all been for the better and are leading to more recruiters and employers adopting the technology as a strong part of their recruitment process. With so many great jobs now listed, short attention span with CVs and the power of referrals becoming more powerful, an updated LinkedIn profile has become a must. 

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prepare for Social Media risk

How Can You Prepare For Risk with Social Media?

Each business is open to some type of risk when they enter the world of social media. Have you considered what risk you are susceptible to?

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Content Reposting

Learn to Reshape Your Content For Each Social Media Channel

Often I’m asked what content do I need to create for each social media channel? For small businesses with limited resources, I always advocate keeping it simple but consistent.

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Unlocking User Data on Social Media

Why Social Media User Data is More Valuable Than Ever

With so many people using social media now, accessing data in those profiles is highly valuable for those brands who understand who their ideal audience is and are prepared to build ongoing interactions with those users. Most brands are still unsure on how to leverage this data and still judge its value based on the misconception that “only their teenagers use Facebook”. Times are changing though, and being able to understand your customers and their behaviour better is more valuable than ever.

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What Facebook Data To Focus On

What Matters Most With Your Facebook Page Insights

The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.

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