From Digital Marketing

Getting Found On LinkedIn

10 Tips to Manage Your LinkedIn Profile

Is LinkedIn overwhelming you? Unsure if it’s worth updating that profile? Will anyone even look at LinkedIn over your CV? Yes! Yes and Yes!

LinkedIn have made so many improvements in recent years, that many people are feeling overwhelmed! However, the changes have all been for the better and are leading to more recruiters and employers adopting the technology as a strong part of their recruitment process. With so many great jobs now listed, short attention span with CVs and the power of referrals becoming more powerful, an updated LinkedIn profile has become a must. 

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prepare for Social Media risk

How Can You Prepare For Risk with Social Media?

Each business is open to some type of risk when they enter the world of social media. Have you considered what risk you are susceptible to?

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Content Reposting

Learn to Reshape Your Content For Each Social Media Channel

Often I’m asked what content do I need to create for each social media channel? For small businesses with limited resources, I always advocate keeping it simple but consistent.

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Unlocking User Data on Social Media

Why Social Media User Data is More Valuable Than Ever

With so many people using social media now, accessing data in those profiles is highly valuable for those brands who understand who their ideal audience is and are prepared to build ongoing interactions with those users. Most brands are still unsure on how to leverage this data and still judge its value based on the misconception that “only their teenagers use Facebook”. Times are changing though, and being able to understand your customers and their behaviour better is more valuable than ever.

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What Facebook Data To Focus On

What Matters Most With Your Facebook Page Insights

The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.

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Facebook Ads by Objective

How to Design A Facebook Ad That Meets Your Goals

Facebook advertising can be confusing as the formats all look different, they keep changing and they all serve different purposes. Add the auction model into the mix with its range of bidding structures, and Facebook advertising unnerves even the experienced digital marketer.

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Content Plan July 2014

5 Ways To Turn ‘Tea Chats’ Into Online Engagement

What do you tell your customers over a cup of tea? Do you have a lot to say? Do you have nothing to say? With the advancement of the digital economy, many businesses don’t know how to tell their stories like they use to.

Content Plans are a great way to get those key communication messages out into the digital sphere. They can take a bit of time to prepare, but are easier and more effective to do at once, than trying to brainstorm ideas sporadically.

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