Is Organic Reach becoming rarer than UFO

Is Chasing Organic Reach Like Searching Our Skies for UFOs?

As Social Marketing evolves in Australia and New Zealand, it’s interesting to see where brands have chosen to focus their attention and resources. More and more I’m finding the budgets are aligning to marketing and/or PR departments to achieve organic reach and page likes.

Is chasing Organic Reach futile? Is there more chance of finding an Alien wandering through the city centre?

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How To Run a Winning Facebook Competition

How To Run a Winning Facebook Competition

Competitions are great ways to build buzz and excitement around your offering, however they can be fraught with difficulties.  The key to running a successful competition is prioritising your objectives.

Facebook in recent years altered their rules on competitions, to make it easier and affordable for businesses to drive engagement for their organisations. In the past the policy required a brand to create an application tab however, the policy now allows a competition to run on a page post.  People who see the post, can enter by hitting ‘like’ and/or ‘comment’.
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3 Easy to do Facebook Posting Tips

3 Easy-to-do Ways to Make Your Facebook Posting Even Better!

There are so many tools available to Facebook Page Managers that often the simplest are over looked. Having a few technical skills up your sleeves to improve the reach of your posts and engagement is always useful. You don’t need to be a developer to do these.

Take a look at my top three ways to schedule, edit and share post.

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How to Create the Ideal Facebook Page Post

Anatomy Of The Ideal Facebook Post

In the competitive world of the Facebook newsfeed, capturing your community’s attention and driving engagement can be a real challenge. Your community has already put their hand up to say they want to hear from you, but they can prove fickled if you don’t showcase your offering in the right way.

Setting a post up on your Facebook page has been designed to be ‘easy’ technically. However, too often I see page owners miss an opportunity when they don’t include basic information that would allow their post to be more memorable, encourage community engagement and get more sales.

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Content Reposting

Learn to Reshape Your Content For Each Social Media Channel

Often I’m asked what content do I need to create for each social media channel? For small businesses with limited resources, I always advocate keeping it simple but consistent.

If you are a super busy small business who desperately wants to get your message out, then understanding how you can reshape your content for all the available marketing channels is really helpful.

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What Facebook Data To Focus On

What Matters Most With Your Facebook Page Insights

The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.

Facebook is all about people. Facebook gears the newsfeed to show their users content that it deems is important – usually this means gearing it to the people in your network, rather than businesses.

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Content Plan July 2014

5 Ways To Turn ‘Tea Chats’ Into Online Engagement

What do you tell your customers over a cup of tea? Do you have a lot to say? Do you have nothing to say? With the advancement of the digital economy, many businesses don’t know how to tell their stories like they use to.

Content Plans are a great way to get those key communication messages out into the digital sphere. They can take a bit of time to prepare, but are easier and more effective to do at once, than trying to brainstorm ideas sporadically.

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