Is Organic Reach becoming rarer than UFO

Is Chasing Organic Reach Like Searching Our Skies for UFOs?

As Social Marketing evolves in Australia and New Zealand, it’s interesting to see where brands have chosen to focus their attention and resources. More and more I’m finding the budgets are aligning to marketing and/or PR departments to achieve organic reach and page likes.

Is chasing Organic Reach futile? Is there more chance of finding an Alien wandering through the city centre?

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Finding the humans in the data

Can You Find The Human in Your Social Media Figures?

Social Media Marketing is like all digital channels in that with so many actions taking place, we believe that so much is tracked and measured – but can all that data be trusted?

There is also a bigger question that is being asked more frequently by marketers in big brands and agencies – Was my ad seen by a real person who fits my target audience, in a brand safe environment?

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What Facebook Data To Focus On

What Matters Most With Your Facebook Page Insights

The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.

Facebook is all about people. Facebook gears the newsfeed to show their users content that it deems is important – usually this means gearing it to the people in your network, rather than businesses.

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