Business is more complex than ever before. Product quality and customer service cannot be easily explained in a 15 sec TV ad. This is why we are lucky to have blogs for business. These allow brands to have space to really express their goals, visions, ethos, passions and quality in a more expanded format. So how can you make these work for you?
Disaster strikes! It could be a bad story hitting the media, a group of bullies or an irrate customer insistent on sharing their negative thoughts. In the world of PR this is a disaster – made worse by the fact you don’t even have a PR agency to contact!
Often I’m asked what content do I need to create for each social media channel? For small businesses with limited resources, I always advocate keeping it simple but consistent.
As humans we love to use imagery to learn, understand and relate to one another. We are seeing creatures, who enjoy stories through visual mechanisms – every year we spend billions on movies, theatre, opera and magazines. As our days get busier and our lives consumed with information, we turn towards the visuals to absorb a message quicker and with more ease.
The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.
Advertising is seen as a dirty word amongst many in the social media community. It’s seen as an evil cloud that lurks around undermining the value of engagement, sharing and influence. One Social Media Expert I met recently declared it as a form of ‘shouting’. However I’ve seen it implemented well, so I know that when a clever content marketer publishes a relevant and interesting post, amplifying it through Facebook ads is a no brainer.
Why not spread a great message to more people that matter to your business? Click to read more….
What do you tell your customers over a cup of tea? Do you have a lot to say? Do you have nothing to say? With the advancement of the digital economy, many businesses don’t know how to tell their stories like they use to.
Content Plans are a great way to get those key communication messages out into the digital sphere. They can take a bit of time to prepare, but are easier and more effective to do at once, than trying to brainstorm ideas sporadically.