Grow Social - Guest Blogging

Top 5 Tips for Guest Posting

A great way to gain exposure for your business, is to partner with other firms to showcase your expertise.

Guest posts work for both sides; by introducing specialists, the owner provides their community, access to information all in one place. For the author it provides access to a new audience. With all the benefits on offer, how do you get the most out of being a guest post?

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Is Organic Reach becoming rarer than UFO

Is Chasing Organic Reach Like Searching Our Skies for UFOs?

As Social Marketing evolves in Australia and New Zealand, it’s interesting to see where brands have chosen to focus their attention and resources. More and more I’m finding the budgets are aligning to marketing and/or PR departments to achieve organic reach and page likes.

Is chasing Organic Reach futile? Is there more chance of finding an Alien wandering through the city centre?

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Finding the humans in the data

Can You Find The Human in Your Social Media Figures?

Social Media Marketing is like all digital channels in that with so many actions taking place, we believe that so much is tracked and measured – but can all that data be trusted?

There is also a bigger question that is being asked more frequently by marketers in big brands and agencies – Was my ad seen by a real person who fits my target audience, in a brand safe environment?

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Social Media five senses

Use the Five Senses to Build your Community

Trying to build a community of active, engaged customers?

It’s the challenge that so many businesses and government bodies are trying to do when they launch into social media. I find myself answering this question constantly, as many start to understand the technical possibilities that social media platforms can provide. My suggestion is to keep is simple, and

Let your community see, speak, smell, feel and listen to your business.

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Grow Social - creating keywords

Choosing your keywords wisely for social media

Communicating online can be a challenge, now that much of the discovery process is through search engines and social media technology. Telling stories about your offering and business is important, but digital also demands you choose your words wisely.

Explaining your offering online requires you to be succinct, direct and searchable.

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How To Run a Winning Facebook Competition

How To Run a Winning Facebook Competition

Competitions are great ways to build buzz and excitement around your offering, however they can be fraught with difficulties.  The key to running a successful competition is prioritising your objectives.

Facebook in recent years altered their rules on competitions, to make it easier and affordable for businesses to drive engagement for their organisations. In the past the policy required a brand to create an application tab however, the policy now allows a competition to run on a page post.  People who see the post, can enter by hitting ‘like’ and/or ‘comment’.
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3 Easy to do Facebook Posting Tips

3 Easy-to-do Ways to Make Your Facebook Posting Even Better!

There are so many tools available to Facebook Page Managers that often the simplest are over looked. Having a few technical skills up your sleeves to improve the reach of your posts and engagement is always useful. You don’t need to be a developer to do these.

Take a look at my top three ways to schedule, edit and share post.

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