Social Media five senses

Use the Five Senses to Build your Community

Trying to build a community of active, engaged customers?

It’s the challenge that so many businesses and government bodies are trying to do when they launch into social media. I find myself answering this question constantly, as many start to understand the technical possibilities that social media platforms can provide. My suggestion is to keep is simple, and

Let your community see, speak, smell, feel and listen to your business.

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Grow Social - creating keywords

Choosing your keywords wisely for social media

Communicating online can be a challenge, now that much of the discovery process is through search engines and social media technology. Telling stories about your offering and business is important, but digital also demands you choose your words wisely.

Explaining your offering online requires you to be succinct, direct and searchable.

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How To Run a Winning Facebook Competition

How To Run a Winning Facebook Competition

Competitions are great ways to build buzz and excitement around your offering, however they can be fraught with difficulties.  The key to running a successful competition is prioritising your objectives.

Facebook in recent years altered their rules on competitions, to make it easier and affordable for businesses to drive engagement for their organisations. In the past the policy required a brand to create an application tab however, the policy now allows a competition to run on a page post.  People who see the post, can enter by hitting ‘like’ and/or ‘comment’.
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3 Easy to do Facebook Posting Tips

3 Easy-to-do Ways to Make Your Facebook Posting Even Better!

There are so many tools available to Facebook Page Managers that often the simplest are over looked. Having a few technical skills up your sleeves to improve the reach of your posts and engagement is always useful. You don’t need to be a developer to do these.

Take a look at my top three ways to schedule, edit and share post.

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How to Create the Ideal Facebook Page Post

Anatomy Of The Ideal Facebook Post

In the competitive world of the Facebook newsfeed, capturing your community’s attention and driving engagement can be a real challenge. Your community has already put their hand up to say they want to hear from you, but they can prove fickled if you don’t showcase your offering in the right way.

Setting a post up on your Facebook page has been designed to be ‘easy’ technically. However, too often I see page owners miss an opportunity when they don’t include basic information that would allow their post to be more memorable, encourage community engagement and get more sales.

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Getting Found On LinkedIn

10 Tips to Manage Your LinkedIn Profile

Is LinkedIn overwhelming you? Unsure if it’s worth updating that profile? Will anyone even look at LinkedIn over your CV? Yes! Yes and Yes!

LinkedIn have made so many improvements in recent years, that many people are feeling overwhelmed! However, the changes have all been for the better and are leading to more recruiters and employers adopting the technology as a strong part of their recruitment process. With so many great jobs now listed, short attention span with CVs and the power of referrals becoming more powerful, an updated LinkedIn profile has become a must.

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Writing a blog

Creating The Perfect Blog For Your Business

Business is more complex than ever before. Product quality and customer service cannot be easily explained in a 15 sec TV ad. This is why we are lucky to have blogs for business. These allow brands to have space to really express their goals, visions, ethos, passions and quality in a more expanded format. So how can you make these work for you?

Blogs are usually held on a section on the companies websites, but more and more, many sites like LinkedIn allow their users to write long-form posts on what ever they like. I recommend you house most of your blogs on your website, then use the other sites as a secondary place to showcase them. This will help your Search Engine Optimisation (SEO), as it shows your website is being updated regularly.

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