Often I’m asked what content do I need to create for each social media channel? For small businesses with limited resources, I always advocate keeping it simple but consistent.
As humans we love to use imagery to learn, understand and relate to one another. We are seeing creatures, who enjoy stories through visual mechanisms – every year we spend billions on movies, theatre, opera and magazines. As our days get busier and our lives consumed with information, we turn towards the visuals to absorb a message quicker and with more ease.
The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.
Advertising is seen as a dirty word amongst many in the social media community. It’s seen as an evil cloud that lurks around undermining the value of engagement, sharing and influence. One Social Media Expert I met recently declared it as a form of ‘shouting’. However I’ve seen it implemented well, so I know that when a clever content marketer publishes a relevant and interesting post, amplifying it through Facebook ads is a no brainer.
Why not spread a great message to more people that matter to your business? Click to read more….
What do you tell your customers over a cup of tea? Do you have a lot to say? Do you have nothing to say? With the advancement of the digital economy, many businesses don’t know how to tell their stories like they use to.
Content Plans are a great way to get those key communication messages out into the digital sphere. They can take a bit of time to prepare, but are easier and more effective to do at once, than trying to brainstorm ideas sporadically.
‘What’s the best time to post on Facebook?’ Asks EVERY page admin. As if there is a perfect fifteen minute window when all billion+ users login and eagerly wait for posts to come at them! This wouldn’t work for anyone though, as no one has the time to sift through that much information. The good news is that choosing the perfect time to post doesn’t need an engineering degree, as it can be solved with basic planning.
The reason why this question of timing has become so important, is that much of our social media marketing efforts rely on organic reach – this is the number of people that Facebook’s algorithm chooses to show your content to for free. However, as Facebook becomes more commercial, timing is no longer the primary driver to get this organic reach, engagement is. Engagement is the number of likes, comments, shares and so forth that your current and previous posts have gained.
New Zealander’s are far too humble with the descriptions of ourselves. As our reliance on the digital economy grows, so does the need to build a strong online brand identity – therefore, we need to adapt and promote our talents better! Our international counter-parts are bold and brave at showcasing their skills, experience and achievements, however our country which produces some incredible talent, shy’s away from publishing these accolades.
Why are we so afraid to share our stories online?
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