Disaster strikes! It could be a bad story hitting the media, a group of bullies or an irrate customer insistent on sharing their negative thoughts. In the world of PR this is a disaster – made worse by the fact you don’t even have a PR agency to contact!
As humans we love to use imagery to learn, understand and relate to one another. We are seeing creatures, who enjoy stories through visual mechanisms – every year we spend billions on movies, theatre, opera and magazines. As our days get busier and our lives consumed with information, we turn towards the visuals to absorb a message quicker and with more ease.
The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.
Advertising is seen as a dirty word amongst many in the social media community. It’s seen as an evil cloud that lurks around undermining the value of engagement, sharing and influence. One Social Media Expert I met recently declared it as a form of ‘shouting’. However I’ve seen it implemented well, so I know that when a clever content marketer publishes a relevant and interesting post, amplifying it through Facebook ads is a no brainer.
Why not spread a great message to more people that matter to your business? Click to read more….
Does it rattle you that strangers are inviting you to connect on LinkedIn?
You’re not alone. I’ve been asked by a few shy newbies on LinkedIn, why they should “connect” with others? It seems to be the equivalent to walking into a room full of strangers for them, and they want to understand the etiquette of networking online.
New Zealander’s are far too humble with the descriptions of ourselves. As our reliance on the digital economy grows, so does the need to build a strong online brand identity – therefore, we need to adapt and promote our talents better! Our international counter-parts are bold and brave at showcasing their skills, experience and achievements, however our country which produces some incredible talent, shy’s away from publishing these accolades.
Why are we so afraid to share our stories online?
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You’ve been delivering outstanding service and quality products for some time now. Your customers love you, they tell their friends and those referrals generate many of your sales leads. But why are you stopping there? Why not capture all those great testimonials and allow those happy customers to influence more of their friends on a grander scale?
Social Media allows us to take our offline experiences and bring them online – only its now word-of-mouth at a scale never seen before. We build our profiles with a collection of connections to collegues, family, friends from university, people we met on that trip to Thailand and often our exes! This collection of people is global, mobile, diverse in age, education and profession. They post experiences, ideas and memes, with the touch of a click. This information sharing process is powerful for any business that can get a mention and enjoy the ripple it creates across the networks. Click to read more….