From SME Business

Grow Social - Make Social Media part of your marketing efforts

How to Blend your Social Media in with your Overall Marketing Efforts

There are so many options available with marketing, that so many of my clients get overwhelmed! Today I thought I’d offer some tips as to how to integrate your social media marketing in with your other marketing channels.

 

Often this is very dependent on what type of business you are, your budget and your goals, but today I’m going to answer based on a few assumptions: a) Budget is very limited, b) Your a business aiming for local customers, c) the focus is on acquiring more customers and retaining the ones they have.

Click to read more

Manage Social Media Risk

What To Do When Disaster Strikes on Facebook – Dealing with Negative Feedback

Disaster strikes! It could be a bad story hitting the media, a group of bullies or an irrate customer insistent on sharing their negative thoughts. In the world of PR this is a disaster – made worse by the fact you don’t even have a PR agency to contact!

Click to read more….

Social Media Images

Easily Make Your Social Media Memorable with Branded Imagery

As humans we love to use imagery to learn, understand and relate to one another. We are seeing creatures, who enjoy stories through visual mechanisms – every year we spend billions on movies, theatre, opera and magazines.  As our days get busier and our lives consumed with information, we turn towards the visuals to absorb a message quicker and with more ease. 

Click to read more….

What Facebook Data To Focus On

What Matters Most With Your Facebook Page Insights

The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.

Click to read more….

Facebook Advertising Benefits

How to Grow a Business with Facebook Advertising

Advertising is seen as a dirty word amongst many in the social media community.  It’s seen as an evil cloud that lurks around undermining the value of engagement, sharing and influence.  One Social Media Expert I met recently declared it as a form of ‘shouting’. However I’ve seen it implemented well, so I know that when a clever content marketer publishes a relevant and interesting post, amplifying it through Facebook ads is a no brainer.  

Why not spread a great message to more people that matter to your business? Click to read more….

LadyCrossingRoad_Unsplash

5 Reasons To Connect on LinkedIn, When You’re Not Looking For A Job

Does it rattle you that strangers are inviting you to connect on LinkedIn?

You’re not alone. I’ve been asked by a few shy newbies on LinkedIn, why they should “connect” with others? It seems to be the equivalent to walking into a room full of strangers for them, and they want to understand the etiquette of networking online.

Click to read more….

Old Typewriter With Books Retro Colors On The Desk

Stop Being Humble and Start Telling Your Story

New Zealander’s are far too humble with the descriptions of ourselves. As our reliance on the digital economy grows, so does the need to build a strong online brand identity – therefore, we need to adapt and promote our talents better!  Our international counter-parts are bold and brave at showcasing their skills, experience and achievements, however our country which produces some incredible talent, shy’s away from publishing these accolades.

Why are we so afraid to share our stories online?
Click to read more….