From Business

Getting Found On LinkedIn

10 Tips to Manage Your LinkedIn Profile

Is LinkedIn overwhelming you? Unsure if it’s worth updating that profile? Will anyone even look at LinkedIn over your CV? Yes! Yes and Yes!

LinkedIn have made so many improvements in recent years, that many people are feeling overwhelmed! However, the changes have all been for the better and are leading to more recruiters and employers adopting the technology as a strong part of their recruitment process. With so many great jobs now listed, short attention span with CVs and the power of referrals becoming more powerful, an updated LinkedIn profile has become a must. 

Click to read more….

Manage Social Media Risk

What To Do When Disaster Strikes on Facebook – Dealing with Negative Feedback

Disaster strikes! It could be a bad story hitting the media, a group of bullies or an irrate customer insistent on sharing their negative thoughts. In the world of PR this is a disaster – made worse by the fact you don’t even have a PR agency to contact!

Click to read more….

prepare for Social Media risk

How Can You Prepare For Risk with Social Media?

Each business is open to some type of risk when they enter the world of social media. Have you considered what risk you are susceptible to?

Click to read more….

Social Media Images

Easily Make Your Social Media Memorable with Branded Imagery

As humans we love to use imagery to learn, understand and relate to one another. We are seeing creatures, who enjoy stories through visual mechanisms – every year we spend billions on movies, theatre, opera and magazines.  As our days get busier and our lives consumed with information, we turn towards the visuals to absorb a message quicker and with more ease. 

Click to read more….

What Facebook Data To Focus On

What Matters Most With Your Facebook Page Insights

The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.

Click to read more….

Facebook Ads by Objective

How to Design A Facebook Ad That Meets Your Goals

Facebook advertising can be confusing as the formats all look different, they keep changing and they all serve different purposes. Add the auction model into the mix with its range of bidding structures, and Facebook advertising unnerves even the experienced digital marketer.

Click to read more….

Facebook Advertising Benefits

How to Grow a Business with Facebook Advertising

Advertising is seen as a dirty word amongst many in the social media community.  It’s seen as an evil cloud that lurks around undermining the value of engagement, sharing and influence.  One Social Media Expert I met recently declared it as a form of ‘shouting’. However I’ve seen it implemented well, so I know that when a clever content marketer publishes a relevant and interesting post, amplifying it through Facebook ads is a no brainer.  

Why not spread a great message to more people that matter to your business? Click to read more….