Grow Social - Make Social Media part of your marketing efforts

How to Blend your Social Media in with your Overall Marketing Efforts

There are so many options available with marketing, that so many of my clients get overwhelmed! Today I thought I’d offer some tips as to how to integrate your social media marketing in with your other marketing channels.

Often this is very dependent on what type of business you are, your budget and your goals, but today I’m going to answer based on a few assumptions: a) Budget is very limited, b) Your a business aiming for local customers, c) the focus is on acquiring more customers and retaining the ones they have.

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Getting Found On LinkedIn

10 Tips to Manage Your LinkedIn Profile

Is LinkedIn overwhelming you? Unsure if it’s worth updating that profile? Will anyone even look at LinkedIn over your CV? Yes! Yes and Yes!

LinkedIn have made so many improvements in recent years, that many people are feeling overwhelmed! However, the changes have all been for the better and are leading to more recruiters and employers adopting the technology as a strong part of their recruitment process. With so many great jobs now listed, short attention span with CVs and the power of referrals becoming more powerful, an updated LinkedIn profile has become a must.

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Manage Social Media Risk

What To Do When Disaster Strikes on Facebook – Dealing with Negative Feedback

Disaster strikes! It could be a bad story hitting the media, a group of bullies or an irrate customer insistent on sharing their negative thoughts. In the world of PR this is a disaster – made worse by the fact you don’t even have a PR agency to contact!

Don’t let the technology and fast paced nature of online bamboozle you! Take a deep breath and really consider – what would I do if those people were standing in front of me?

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prepare for Social Media risk

How Can You Prepare For Risk with Social Media?

Each business is open to some type of risk when they enter the world of social media. Have you considered what risk you are susceptible to?

There are general problems that everyone faces, such as negative customer feedback. And there are specific issues to the business and industry that could face backlash. Predicting potential issues and preparing for challenges is vital.

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Social Media Images

Easily Make Your Social Media Memorable with Branded Imagery

As humans we love to use imagery to learn, understand and relate to one another. We are seeing creatures, who enjoy stories through visual mechanisms – every year we spend billions on movies, theatre, opera and magazines.  As our days get busier and our lives consumed with information, we turn towards the visuals to absorb a message quicker and with more ease. 

Therefore, telling your business story with images is something that will really lift awareness of both your brand and the messages you are trying to convey to your potential customers.  Finding ways to do this easily and at low cost can be difficult though.

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What Facebook Data To Focus On

What Matters Most With Your Facebook Page Insights

The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.

Facebook is all about people. Facebook gears the newsfeed to show their users content that it deems is important – usually this means gearing it to the people in your network, rather than businesses.

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Facebook Ads by Objective

How to Design A Facebook Ad That Meets Your Goals

Facebook advertising can be confusing as the formats all look different, they keep changing and they all serve different purposes. Add the auction model into the mix with its range of bidding structures, and Facebook advertising unnerves even the experienced digital marketer.

In the last year, Facebook has made changes to channel small businesses through a purchase process based on their objectives. This goes a long way to get started, but understanding how to design your creative per format will improve your results.

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