From Business

Manage Social Media Risk

What To Do When Disaster Strikes on Facebook – Dealing with Negative Feedback

Disaster strikes! It could be a bad story hitting the media, a group of bullies or an irrate customer insistent on sharing their negative thoughts. In the world of PR this is a disaster – made worse by the fact you don’t even have a PR agency to contact!

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prepare for Social Media risk

How Can You Prepare For Risk with Social Media?

Each business is open to some type of risk when they enter the world of social media. Have you considered what risk you are susceptible to?

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Social Media Images

Easily Make Your Social Media Memorable with Branded Imagery

As humans we love to use imagery to learn, understand and relate to one another. We are seeing creatures, who enjoy stories through visual mechanisms – every year we spend billions on movies, theatre, opera and magazines.  As our days get busier and our lives consumed with information, we turn towards the visuals to absorb a message quicker and with more ease. 

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What Facebook Data To Focus On

What Matters Most With Your Facebook Page Insights

The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.

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Facebook Ads by Objective

How to Design A Facebook Ad That Meets Your Goals

Facebook advertising can be confusing as the formats all look different, they keep changing and they all serve different purposes. Add the auction model into the mix with its range of bidding structures, and Facebook advertising unnerves even the experienced digital marketer.

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Facebook Advertising Benefits

How to Grow a Business with Facebook Advertising

Advertising is seen as a dirty word amongst many in the social media community.  It’s seen as an evil cloud that lurks around undermining the value of engagement, sharing and influence.  One Social Media Expert I met recently declared it as a form of ‘shouting’. However I’ve seen it implemented well, so I know that when a clever content marketer publishes a relevant and interesting post, amplifying it through Facebook ads is a no brainer.  

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Social Media Marketing for Business

Master your timing on Facebook today

‘What’s the best time to post on Facebook?’ Asks EVERY page admin.  As if there is a perfect fifteen minute window when all billion+ users login and eagerly wait for posts to come at them!  This wouldn’t work for anyone though, as no one has the time to sift through that much information. The good news is that choosing the perfect time to post doesn’t need an engineering degree, as it can be solved with basic planning.

The reason why this question of timing has become so important, is that much of our social media marketing efforts rely on organic reach – this is the number of people that Facebook’s algorithm chooses to show your content to for free. However, as Facebook becomes more commercial, timing is no longer the primary driver to get this organic reach, engagement is.  Engagement is the number of likes, comments, shares and so forth that your current and previous posts have gained.

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