Every so often a client asks me what tools I use to manage multiple social media accounts. It’s always a tricky thing to juggle the time and resource needed for social media marketing. What surprises most of them is that some of the main tools I use are free – well at least until you start needed to run high volumn campaigns.
Take a look at my top three.
Competitions are great ways to build buzz and excitement around your offering, however they can be fraught with difficulties. The key to running a successful competition is prioritising your objectives.
Facebook in recent years altered their rules on competitions, to make it easier and affordable for businesses to drive engagement for their organisations. In the past the policy required a brand to create an application tab however, the policy now allows a competition to run on a page post. People who see the post, can enter by hitting ‘like’ and/or ‘comment’.
NOTE: Sharing isn’t allowed, as Facebook don’t want entrants to be encouraged to spam all their friends.
I’d recommend you run small competitions off a page post now and invest in promoting that post through Facebook advertising to reach the key group of people that you want to target. There are several reasons for this:
- More entrants – people are usually comfortable with liking and commenting.
- Increased Virality – When people enter, their answer in the comment field will be shown to approx 5% of their friend base in their news feed. This means your message will spread to 5% of your entrants friend base.
- Exclude competition hunters easier - require the entrant to comment on something related to the brand to encourage the right type of person to enter, rather than general competition hunters. e.g.: Local Ice Cream shop should say, “Tell us what your favourite branded ice cream is?” and go in the draw to win XXXX.
- Low cost – Posting on a page is free, and all advertising on Facebook to promote that post is cost-efficient to get in-front on your ideal customer and let people know about your business.
Some key components to think about when you are creating your post that will act as the main place for your competition:
- Be clear what the prize is and if possible include a picture. Choose a prize that is related to your business as you want to avoid those worthless competition hunters who just want an ipad.
- Specify the draw date and how the person will be notified: Make it clear the time of day you will close the competition and when you will notify the winner. Advise how you will inform them (remember some users lock their privacy settings down, so you won’t necessarily get their contact details) and prepare a cut-off if they don’t respond and collect.
You can still build application tabs where you wish to get user participation, such as videos and photos. Also where you wish to build a database of emails, application tabs are ideal to place a form.
Confused? That’s what I’m here for. Contact me to provide you with professional advice to help you grow your business.
There are so many tools available to Facebook Page Managers that often the simplest are over looked. Having a few technical skills up your sleeves to improve the reach of your posts and engagement is always useful. You don’t need to be a developer to do these.
Take a look at my top three ways to schedule, edit and share post.
In the competitive world of the Facebook newsfeed, capturing your community’s attention and driving engagement can be a real challenge. Your community has already put their hand up to say they want to hear from you, but they can prove fickled if you don’t showcase your offering in the right way.
Setting a post up on your Facebook page has been designed to be ‘easy’ technically. However, too often I see page owners miss an opportunity when they don’t include basic information that would allow their post to be more memorable, encourage community engagement and get more sales.
Is LinkedIn overwhelming you? Unsure if it’s worth updating that profile? Will anyone even look at LinkedIn over your CV? Yes! Yes and Yes!
LinkedIn have made so many improvements in recent years, that many people are feeling overwhelmed! However, the changes have all been for the better and are leading to more recruiters and employers adopting the technology as a strong part of their recruitment process. With so many great jobs now listed, short attention span with CVs and the power of referrals becoming more powerful, an updated LinkedIn profile has become a must.
Business is more complex than ever before. Product quality and customer service cannot be easily explained in a 15 sec TV ad. This is why we are lucky to have blogs for business. These allow brands to have space to really express their goals, visions, ethos, passions and quality in a more expanded format. So how can you make these work for you?
Disaster strikes! It could be a bad story hitting the media, a group of bullies or an irrate customer insistent on sharing their negative thoughts. In the world of PR this is a disaster – made worse by the fact you don’t even have a PR agency to contact!