Posts by Kimberley Hollis

Digital Marketer - with a Social Media and Insights twist l If I won lotto I would spend it buying beautiful art l Beginner pianist struggling with hand-eye co-ordination l Lately dabbling in photography and life drawing l Channeling The Law of Attraction after being inspired by The Secret. Owner of Grow Social NZ - www.growsocial.co.nz
Social Media five senses

Use the Five Senses to Build your Community

Trying to build a community of active, engaged customers?

It’s the challenge that so many businesses and government bodies are trying to do when they launch into social media. I find myself answering this question constantly, as many start to understand the technical possibilities that social media platforms can provide. My suggestion is to keep is simple, and

Let your community see, speak, smell, feel and listen to your business.

Click to read more

Grow Social - creating keywords

Choosing your keywords wisely for social media

Communicating online can be a challenge, now that much of the discovery process is through search engines and social media technology. Telling stories about your offering and business is important, but digital also demands you choose your words wisely.

Explaining your offering online requires you to be succinct, direct and searchable.

Click to read more

Grow Social - Make Social Media part of your marketing efforts

How to Blend your Social Media in with your Overall Marketing Efforts

There are so many options available with marketing, that so many of my clients get overwhelmed! Today I thought I’d offer some tips as to how to integrate your social media marketing in with your other marketing channels.

Often this is very dependent on what type of business you are, your budget and your goals, but today I’m going to answer based on a few assumptions: a) Budget is very limited, b) Your a business aiming for local customers, c) the focus is on acquiring more customers and retaining the ones they have.

Click to read more

Top 3 Social Media Tools

3 Free Tools to improve your Social Media

Every so often a client asks me what tools I use to manage multiple social media accounts. It’s always a tricky thing to juggle the time and resource needed for social media marketing. What surprises most of them is that some of the main tools I use are free – well at least until you start needed to run high volumn campaigns.

Take a look at my top three.

Click to read more

How To Run a Winning Facebook Competition

How To Run a Winning Facebook Competition

Competitions are great ways to build buzz and excitement around your offering, however they can be fraught with difficulties.  The key to running a successful competition is prioritising your objectives.

Facebook in recent years altered their rules on competitions, to make it easier and affordable for businesses to drive engagement for their organisations. In the past the policy required a brand to create an application tab however, the policy now allows a competition to run on a page post.  People who see the post, can enter by hitting ‘like’ and/or ‘comment’.
Click to read more

3 Easy to do Facebook Posting Tips

3 Easy-to-do Ways to Make Your Facebook Posting Even Better!

There are so many tools available to Facebook Page Managers that often the simplest are over looked. Having a few technical skills up your sleeves to improve the reach of your posts and engagement is always useful. You don’t need to be a developer to do these.

Take a look at my top three ways to schedule, edit and share post.

Click to read more

How to Create the Ideal Facebook Page Post

Anatomy Of The Ideal Facebook Post

In the competitive world of the Facebook newsfeed, capturing your community’s attention and driving engagement can be a real challenge. Your community has already put their hand up to say they want to hear from you, but they can prove fickled if you don’t showcase your offering in the right way.

Setting a post up on your Facebook page has been designed to be ‘easy’ technically. However, too often I see page owners miss an opportunity when they don’t include basic information that would allow their post to be more memorable, encourage community engagement and get more sales.

Click to read more