By Kimberley Hollis

Manage Social Media Risk

What To Do When Disaster Strikes on Facebook – Dealing with Negative Feedback

Disaster strikes! It could be a bad story hitting the media, a group of bullies or an irrate customer insistent on sharing their negative thoughts. In the world of PR this is a disaster – made worse by the fact you don’t even have a PR agency to contact!

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prepare for Social Media risk

How Can You Prepare For Risk with Social Media?

Each business is open to some type of risk when they enter the world of social media. Have you considered what risk you are susceptible to?

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Content Reposting

Learn to Reshape Your Content For Each Social Media Channel

Often I’m asked what content do I need to create for each social media channel? For small businesses with limited resources, I always advocate keeping it simple but consistent.

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Social Media Images

Easily Make Your Social Media Memorable with Branded Imagery

As humans we love to use imagery to learn, understand and relate to one another. We are seeing creatures, who enjoy stories through visual mechanisms – every year we spend billions on movies, theatre, opera and magazines.  As our days get busier and our lives consumed with information, we turn towards the visuals to absorb a message quicker and with more ease. 

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Unlocking User Data on Social Media

Why Social Media User Data is More Valuable Than Ever

With so many people using social media now, accessing data in those profiles is highly valuable for those brands who understand who their ideal audience is and are prepared to build ongoing interactions with those users. Most brands are still unsure on how to leverage this data and still judge its value based on the misconception that “only their teenagers use Facebook”. Times are changing though, and being able to understand your customers and their behaviour better is more valuable than ever.

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What Facebook Data To Focus On

What Matters Most With Your Facebook Page Insights

The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.

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Facebook Ads by Objective

How to Design A Facebook Ad That Meets Your Goals

Facebook advertising can be confusing as the formats all look different, they keep changing and they all serve different purposes. Add the auction model into the mix with its range of bidding structures, and Facebook advertising unnerves even the experienced digital marketer.

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